Author Archive
for: ‘dbriggs’

New Production Capabilities

If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column between our various team members to give our readers a perspective from the diverse management functions within ImageSet. Since this blog focuses on new production capabilities, who better to write this column than our VP of …

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What is the “Rule of 7” and Why Should You Care?

Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve. Both consumers and business buyers now have easy access to a wealth of online information, and they can perform research and learn about products and services on their own. So, they’re less likely to respond to …

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Letter from the President

It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble doing on a printing company’s logo? For the record, we are not morphing into: A social media company A marketing strategy consultant An advertising agency What we are transitioning into is a marketing communication service provider …

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What? Who? Where? When? How? Why?

Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and advertising industry that there was a new typesetter in town: ImageSet. As technology changed, so did our service offerings. From typesetting to film output to digital printing, we followed the path dictated by our customers’ needs. …

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