Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help your design promote and enhance your marketing efforts. Rule One: Limit Your Fonts Good design should have an overall look that is consistent. The fonts you select are the first variable you want to limit. I …
Category Archive
for: ‘Design Directions’
Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing reddish orange, and is to provide the energy boost we need to recharge and move forward. Currently, orange has grown in popularity and acceptance among designers and consumers alike. Orange is attention-getting, fun and lively. “Sophisticated …
What’s in a brand?
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It can create preference, build loyalty, and ultimately create market value. A brand is built on effective targeting, effective positioning, effective communication and effective reinforcement. With all the avenues available to build or destroy a company’s brand; …
Is a trade show worth it?
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t changed. Exhibiting at a trade show can be a significant investment, so proper planning and strategy is crucial. Following are some basic guidelines to consider in planning your next show. First, keep in mind your company’s …
