Category Archive
for: ‘Industry Insights’

There are a million companies that claim to be some form of a marketing services provider. Some of are good, some mediocre, and others just awful. So if a potential client only cares about price, it’s not hard to get undercut by someone who charges pennies, when you charge dollars. The problem is, you can’t …

If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column between our various team members to give our readers a perspective from the diverse management functions within ImageSet. Since this blog focuses on new production capabilities, who better to write this column than our VP of …

Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve. Both consumers and business buyers now have easy access to a wealth of online information, and they can perform research and learn about products and services on their own. So, they’re less likely to respond to …

It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble doing on a printing company’s logo? For the record, we are not morphing into: A social media company A marketing strategy consultant An advertising agency What we are transitioning into is a marketing communication service provider …

I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend the conference, and each year I look forward to the opportunity to spend a few days in Vegas with several hundred of my fellow industry compatriots who all come in search of thought provoking pearls of …

Hundreds of Ways to Spark New Opportunities Kathi Woolsey, VP of Marketing and Sales at ImageSet is proud to be part of the speaking roster chosen to share expertise and knowledge at PODi’s AppForum, the longest running independent digital print conference in the industry. She will be featured as part of a panel discussion focused …

Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and advertising industry that there was a new typesetter in town: ImageSet. As technology changed, so did our service offerings. From typesetting to film output to digital printing, we followed the path dictated by our customers’ needs. …