Category Archive
for: ‘Marketing Magic’

Jason Pinto recently published a list of five items that campaign developers should consider when integrating a 2D bar code into a campaign:  http://jasonpinto.com/2011/12/27/5-ways-to-get-more-scans-on-your-qr-codes/ Each of his points, when taken into consideration while planning a campaign can make a huge difference.  We have to remember that we want quality vs. quantity when it comes to …

Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to say we have all learned some valuable and perhaps even “stinging” lessons as we navigated through what most of us will recall as the worst recession in our personal careers. Sales growth is at the top …

As we near the end of 2010, so many of us are in the annual budgeting process. We develop our budgets, we create our plans and we define the metrics we will use to determine whether we reached our goals or not. In the marketing world, metrics are much more complicated than just determining whether …