Category Archive
for: ‘Technology Trends’

As SVP of Technology at ImageSet, it’s my responsibility to make  sure your database does what it’s supposed to do: reach your intended recipient in the shortest time possible, with minimal postage expense. Most databases I receive need a little “help” to ensure maximum deliverability. Typical mistakes  are formatting errors, typos, and roving recipients. Fortunately, …

I recently read an article which posed the question: Is digital printing a production technology or a marketing strategy? The article goes on to state that the value of digital printing is not in the technology itself, but how it can be combined with other technologies (databases, email, wireless, and the Internet) to create more …