Web to Print
(IS DirectPrint™)

Variable Data Printing

Personalized URLs
(PURLs)

Variable Mapping
(IS Door-to-Door™)

Direct Mail Campaigns

Personalized Imaging

Integrated Marketing Solutions

Case Studies

MARKETING SOLUTIONS
Integrated Marketing Solutions

Statistics show that combining direct mail with email and web landing pages – also known as integrated marketing or cross media marketing – results in the optimal rate of return for direct mail campaigns. Here's what corporate clients say about the value of combining multiple media:

• Provides significantly improved direct mail campaign results over traditional direct mail methodologies.
• Provides program consistency across multiple direct mail, personalized URL campaigns.
• Campaign dashboard offers the ability to view critical, real-time campaign results and analysis.
• Supports immediate response to leads - a vast improvement over the time lag and cost of traditional return postage and reply cards - which leads to improved ROI and results.
• Enables the use of "rules-based triggers" to provide additional marketing messaging to an audience of one.
• Provides instantaneous lead response to high value prospects via survey responses delivered to the territory rep by email or PDA/text message.
• Real-time access to critical report information in multiple categories, all self-managed and generated.
• Enhances the overall use of variable data throughout the campaign including triggers that deliver variable content to more personalize the user experience.
• Real-time, automatic lead generation, distribution, tracking and reporting triggered by each response.
• Enables us to improve the ROI for every campaign and quantify it.
• Puts the real-time in all of our direct mail campaigns!
• Enables us to modify our campaign landing pages on an as needed basis based on actual customer responses.

To learn more, click on the link below:

Integrated Marketing Solutions Fact Sheet