Targeted Cross-Media CampaignsRead More
Direct Response Marketing
Targeted Cross-Media Campaigns
Reach your target audience where and when your message will be noticed.
Despite the proliferation of online advertising, direct mail is still the medium of choice for many marketers because of the credibility it offers, as well as its tendency to generate high response rates.
ImageSet can help you improve campaign ROI by incorporating the proven practices of targeted marketing and personalized printing to deliver “wow” campaigns that get noticed, offer relevancy and motivate recipients to respond. ImageSet makes direct mail easy for you by helping you pull the ideal targeted list, and taking care of every step of the campaign, from strategy to creation to processing.
Launching an email campaign is easy; making it past the delete function is a challenge. Our targeted marketing and personalization technologies can help you create subject lines and graphics that get noticed, as well as formats to fit multiple browsers.
We can manage your list for you, monitor delivery, and provide real-time reports and detailed analytics.
Today’s smart phones provide a powerful tool for communicating with consumers where they’re most likely to respond to your marketing message – in your store, on the trade show floor, or walking past your restaurant. ImageSet can show you how to incorporate mobile marketing in your marketing strategy to take advantage of the growing number of consumers who use their cell phone for product information as well as making purchases.
WEB LANDING PAGES
To communicate a specific message to a target audience, you need a web landing page, not a website. Web landing pages can provide additional information about your product, gather relevant information about the prospect, or present a call to action. ImageSet can help you develop content that communicates your message and a design that matches your company’s branding. And to help you analyze results, we can provide a comprehensive marketing dashboard for identifying trends and measuring ROI.
SOCIAL MEDIA INTEGRATION
Viral marketing as a lead generation tool is spreading like, well, a virus. Our solutions for helping you integrate social media in your direct mail or email campaigns can increase response rates exponentially by making it easy for your prospects to tell others about your products or services. You’ll also be able to see who’s clicking, who’s referring, and who’s talking – in real-time, with real results.
Bring your website or landing page to life by including a company or promotional video. Nothing tells your story like a video presentation, and ImageSet can show you how to integrate video with your marketing. We can help you develop strategy, oversee production, and provide the technology to make it come alive on your website.
Direct Response Marketing
Communicate directly with your target audience, learn buying preferences, and track responses.
A Personalized URL (PURL) carries the success of Variable Data Printing a step further by driving recipients to an individualized web page, allowing marketers to hyper-target specific markets and individuals.
From the online data, you can profile responders based on their preferences, generate powerful reports and gain immediate insight into the effectiveness of your campaign. You can track results by individual responder, visitor profile, or any other criteria. You can also automatically route leads to the appropriate sales representatives via multiple communications platforms, including CRM, email, cell phone and pager.
2D interactive barcodes, commonly known as QR codes, are an increasingly popular marketing tool for communicating with customers. QR codes can be scanned by smart phones, and take the user directly to a web-enabled landing page such as a product coupon, presentation video, registration form or simply a company website. QR codes make gathering data simple and are easy to track and measure, thus enabling marketers to track ROI.
Recipients can quickly and easily interact with the code-enabled documents to receive additional information about a product or service. They simply point their camera at the 2D barcode and are instantly connected to a code-enabled web page without ever having to type in numbers or remember a promotional.
Add relevance to your marketing messages and materials for greater response rates and higher ROI.
Personalized variable data printing, also known as One-to-One Marketing, Database Marketing, and Loyalty Marketing, is a powerful tool which uses personalized text, graphics, fonts, and even charts and tables to capture your customer’s attention. By making your marketing piece relevant and custom-tailored to your customer, you’ll have a much better chance of catching the recipient’s attention. Variable data has been proven to dramatically increase response time, repetitive orders, average order size, and rate of response, resulting in increased overall revenue and profit.
ImageSet has received national recognition for its innovative use of variable data printing in applications such as variable mapping (wherein each recipient receives a personalized map) and integrated direct mail (wherein each recipient receives a personalized URL). For actual case studies click here.
ImageSet’s Door-to-Door™ variable mapping solution utilizes the power of personalized variable data to help drive customers to your door. This exciting new technology enables the creation of personalized maps, which allows marketers to send prospects a map showing the most direct route from their door to the sender’s place of business.
Just provide us with your mailing list and the address of your location – our IS Door-to-Door™ personalized mapping technology does the rest.
Nothing catches a person’s eye like seeing their name in print. Image personalization can dramatically improve response rates to direct marketing pieces by creating highly unique, realistic-looking personalized photographic images which instantly capture the recipient’s attention.
Imagine receiving a postcard that has your name spelled out in seashells on the beach, shaped into balloons in the open sky, or reflected as waves in a pool. The applications are unlimited, and the results can be astounding.
ImageSet has a library of images to work from, or we can create a custom application out of any suitable photograph. All we need is your list of names, and we can create a marketing piece your customers and prospects will keep for years to come.