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MARKETING SOLUTIONS
Personalized
URLs (PURLs)
Increase responses, improve conversion rates, track results in real time
A Personalized URL (PURL) carries the success
of Variable Data Printing a step further by driving recipients
to an individualized web page, allowing marketers to hyper-target
specific markets and individuals.
From the
online data, you can profile responders based on their
preferences, generate powerful reports
and gain immediate insight into the effectiveness of your
campaign. You can track results by individual responder, visitor
profile, or any other criteria. You can also automatically
route leads to the appropriate sales representatives via multiple
communications platforms, including CRM, email, cell phone
and pager.
To learn more, click on the link below:
PURL Fact Sheet
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