It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble doing on a printing company’s logo? For the record, we are not morphing into: A social media company A marketing strategy consultant An advertising agency What we are transitioning into is a marketing communication service provider …
Recent Posts
The Times They Are a-Changin’
I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend the conference, and each year I look forward to the opportunity to spend a few days in Vegas with several hundred of my fellow industry compatriots who all come in search of thought provoking pearls of …
Five Ways to Get More Scans on Your 2D Bar Codes
Jason Pinto recently published a list of five items that campaign developers should consider when integrating a 2D bar code into a campaign: http://jasonpinto.com/2011/12/27/5-ways-to-get-more-scans-on-your-qr-codes/ Each of his points, when taken into consideration while planning a campaign can make a huge difference. We have to remember that we want quality vs. quantity when it comes to …
Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing reddish orange, and is to provide the energy boost we need to recharge and move forward. Currently, orange has grown in popularity and acceptance among designers and consumers alike. Orange is attention-getting, fun and lively. “Sophisticated …
PODi’s 2012 AppForum – The Tropicana, Las Vegas: January 23-25, 2012
Hundreds of Ways to Spark New Opportunities Kathi Woolsey, VP of Marketing and Sales at ImageSet is proud to be part of the speaking roster chosen to share expertise and knowledge at PODi’s AppForum, the longest running independent digital print conference in the industry. She will be featured as part of a panel discussion focused …
The New Normal of Sales & Marketing
Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to say we have all learned some valuable and perhaps even “stinging” lessons as we navigated through what most of us will recall as the worst recession in our personal careers. Sales growth is at the top …
Making Your Database The Best It Can Be
As SVP of Technology at ImageSet, it’s my responsibility to make sure your database does what it’s supposed to do: reach your intended recipient in the shortest time possible, with minimal postage expense. Most databases I receive need a little “help” to ensure maximum deliverability. Typical mistakes are formatting errors, typos, and roving recipients. Fortunately, …
What’s in a brand?
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It can create preference, build loyalty, and ultimately create market value. A brand is built on effective targeting, effective positioning, effective communication and effective reinforcement. With all the avenues available to build or destroy a company’s brand; …
What? Who? Where? When? How? Why?
Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and advertising industry that there was a new typesetter in town: ImageSet. As technology changed, so did our service offerings. From typesetting to film output to digital printing, we followed the path dictated by our customers’ needs. …
Benefits of Combining Technology
I recently read an article which posed the question: Is digital printing a production technology or a marketing strategy? The article goes on to state that the value of digital printing is not in the technology itself, but how it can be combined with other technologies (databases, email, wireless, and the Internet) to create more …
