There are a million companies that claim to be some form of a marketing services provider. Some of are good, some mediocre, and others just awful. So if a potential client only cares about price, it’s not hard to get undercut by someone who charges pennies, when you charge dollars. The problem is, you can’t …
Recent Posts
New Production Capabilities
If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column between our various team members to give our readers a perspective from the diverse management functions within ImageSet. Since this blog focuses on new production capabilities, who better to write this column than our VP of …
Seven Rules of Good Design
Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help your design promote and enhance your marketing efforts. Rule One: Limit Your Fonts Good design should have an overall look that is consistent. The fonts you select are the first variable you want to limit. I …
What is the “Rule of 7” and Why Should You Care?
Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve. Both consumers and business buyers now have easy access to a wealth of online information, and they can perform research and learn about products and services on their own. So, they’re less likely to respond to …
Letter from the President
It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble doing on a printing company’s logo? For the record, we are not morphing into: A social media company A marketing strategy consultant An advertising agency What we are transitioning into is a marketing communication service provider …
The Times They Are a-Changin’
I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend the conference, and each year I look forward to the opportunity to spend a few days in Vegas with several hundred of my fellow industry compatriots who all come in search of thought provoking pearls of …
Five Ways to Get More Scans on Your 2D Bar Codes
Jason Pinto recently published a list of five items that campaign developers should consider when integrating a 2D bar code into a campaign: http://jasonpinto.com/2011/12/27/5-ways-to-get-more-scans-on-your-qr-codes/ Each of his points, when taken into consideration while planning a campaign can make a huge difference. We have to remember that we want quality vs. quantity when it comes to …
Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing reddish orange, and is to provide the energy boost we need to recharge and move forward. Currently, orange has grown in popularity and acceptance among designers and consumers alike. Orange is attention-getting, fun and lively. “Sophisticated …
PODi’s 2012 AppForum – The Tropicana, Las Vegas: January 23-25, 2012
Hundreds of Ways to Spark New Opportunities Kathi Woolsey, VP of Marketing and Sales at ImageSet is proud to be part of the speaking roster chosen to share expertise and knowledge at PODi’s AppForum, the longest running independent digital print conference in the industry. She will be featured as part of a panel discussion focused …
The New Normal of Sales & Marketing
Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to say we have all learned some valuable and perhaps even “stinging” lessons as we navigated through what most of us will recall as the worst recession in our personal careers. Sales growth is at the top …
