Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t changed. Exhibiting at a trade show can be a significant investment, so proper planning and strategy is crucial. Following are some basic guidelines to consider in planning your next show. First, keep in mind your company’s …
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How Do You Measure Success?
As we near the end of 2010, so many of us are in the annual budgeting process. We develop our budgets, we create our plans and we define the metrics we will use to determine whether we reached our goals or not. In the marketing world, metrics are much more complicated than just determining whether …
