Creative
All the tools, talents, and experience you need to deliver your message and your brand across multiple channels.
GRAPHIC DESIGN
ImageSet’s creative resource team specializes in the unique requirements of personalized printing, cross-media integration, and QR code implementation. We can handle your design project turnkey, or work with your own creative staff to help incorporate your brand into our marketing technology solutions.
We know how to ensure your brand is communicated consistently and accurately across a variety of medium, from the printed page to the web page. We understand that successful design is all about imagery which communicates your message and achieves your intended objective, be it to pick up the phone, drive to a store, or log onto a website.
COLOR MANAGEMENT
Our color management experts combine experience, artistic talent, and the latest imaging technology to enhance any image, whether it requires merging photos, repositioning components, deleting flaws, or even creating elements that never existed. You dream it, and we’ll work with you to bring it to life.
We also offer the latest in contract color proofing. Our IS DirectProof™ produces a SWOP-certified accurate color replication of how your job will print in a publication or on press, and shows the dots you’re used to analyzing. Services include:
• Verification of publication requirements
• SWOP standard proofs with incremental color bars
• Processing, packaging and tracking of materials delivery
• Color correction
• Resizing of ads for multiple publications
• Conversion of files to PDFx1a format
WEBSITES
Your online presence is a critical component to your company’s success. If your current website only serves as a static, online version of your print brochure, you’re missing out on the advantages of new web technology. ImageSet can help you create a website that:
• Allows you to interact with your customers through blogs, surveys, or photo uploads
• Ranks high in the search engines
• Incorporates video and SMS messaging
• Integrates with social media
• Is easily editable by you or your staff
WEB MICROSITES
Directing a prospect to your home page isn’t always the best marketing strategy. When your goal is to capture leads, give prospects specific information, collect data, or measure response rates, you need a web landing page.
ImageSet’s web development team can create a landing experience designed to:
• Gather prospect information
• Launch a video or slide show presentation
• Register for an event or contest
• Convert visitors to leads
• Provide focused information
CATALOG PRODUCTION
Six-hundred page product catalogs don’t scare us. We’ve put together catalogs for oilfield tool suppliers, clothing manufacturers, and handbag designers. Our turnkey services include:
• Page layout and design
• Photo manipulation
• Color matching
• Print management
• Storage and fulfillment
Direct Mail
Everything you need to get your direct mail piece into your prospect’s hands, quickly and cost-effectively – under one roof, from one convenient resource.
MAIL PROCESSING
Because our digital presses can personalize each individual piece, we can address your postcard or direct mail piece as it’s being printed, meaning faster turnaround. And because we’re addressing on press rather than using standard inkjet addressing equipment or labels, the barcode and address line can be printed in colors or a font to complement your design or company logo, giving your mailer a more personalized look.
But we’re much more than just a pretty address – we can help you take advantage of postal discounts and the new Intelligent Mail® barcode services through our state-of-the-art mail processing technology, which allows us to automatically update addresses to ensure maximum deliverability.
LIST PROCUREMENT
Studies show that your mail list is the biggest factor in determining the success of a direct mail campaign. Not only do addresses need to be accurate and current, but the addressee needs to be a prospect interested in and likely to purchase from you.
ImageSet can help you develop your list strategy, as well as procure a high quality list of prospects that fit your ideal customer profile. And if you don’t know your ideal customer profile, we can help you determine who is most likely to buy from you, and how to reach that prospect.
Data Management
Enhancing the probability of reaching your prospect, comes down to a quality, tailored and an accurate list.
DATABASE DEVELOPMENT
A clean, high quality list means cost savings from less undeliverable mail. We know how to make sure your list is accurate and in compliance with postal regulations in order to get the best postal discount. We can combine lists, add additional data to your list, and make sure your list is tailored to your specific list demographics. Database services include:
• List Compilation
• List Merge and Dupe Detection
• Address Updating/NCOA
• Data Enhancement
• Postal Presort, Zip + 4
• Custom Programming
FILE MAINTENANCE
Our file maintenance includes backing up, storage and retrieval of your files for the length of the project.
