| MARKETING SOLUTIONS
Personalized
Variable Data Printing
Increase response rates by
as much as 36% over static content printing.
Personalized variable data printing,
also known as One-to-One Marketing, Database Marketing, and
Loyalty Marketing, is a powerful tool which uses personalized
text, graphics, fonts, and even charts and tables to capture
your customer’s attention. By making your marketing
piece relevant and custom-tailored to your customer, you’ll
have a much better chance of catching the recipient's attention. Variable data has been proven to dramatically
increase response time, repetitive orders, average order size,
and rate of response, resulting in increased overall revenue
and profit.
ImageSet Digital has received national recognition for its innovative use of variable data printing in applications such as variable mapping (wherein each recipient receives a personalized map) and integrated direct mail (wherein each recipient receives a personalized URL). For actual case studies click here.
To learn more, click on the link below:
Personalized Variable Data Fact Sheet
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